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Motionlab blog

CreativePool Design Awards, May 2018

25th May 2018

We won Gold!

What a day. First an appearance on Channel 4’s ‘Buy it now’ TV show, and then a dash across town for the CreativePool Design Awards. We’d known for a while that together with our product design team at IdeaReality we had been shortlisted for an award, but competition was extremely fierce and between you and me I didn’t think we had much of a chance….

….And so we were even more delighted to receive GOLD in the 2018 CreativePool Design Awards in the Industrial/Product category. On a night where they recognised some of the biggest names in marketing and advertising for global, multi-million pound campaigns, it was just wonderful to have our product recognised for its innovation in product design by industry leaders. As founder and inventor of MotionLab bags it means everything to have this kind of accreditation and makes me extremely excited for our Kickstarter launch this Summer. MotionLab bags is a genuine revolution in Rucksack design and it has been, and continues to be, a team effort. I’d like to say a huge thank you to:

IdeaReality Product Design team – James Lamb, Emma Yeung, Alex Worthington, Samuel Dare, Sullivan Hayes, Iona Davis.
Pattern Cutting – Oliver Nissen
Sample Development – Stephanie Freude
Logo design – Matthew Mead